SBS confirms HDTV start for C+
Aggressive digital strategy emerges
Amsterdam-headquartered SBS Broadcasting, the new owners of the Canal Plus brand over Scandinavia, confirmed it will launch at least one HDTV channel in September. The service will include UK Premiership soccer “provided the HD signal is captured by BSkyB”. SBS’ CEO Markus Tellenbach topped off a blistering week that included impressive group-wide results by saying SBS would now build on these numbers by rolling out an aggressive expansion plan within the digital arena. “These are our best full year financials in our history,” said chairman Harry Sloan.

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COMMENT “Superb” week for Euro-DTH